What is Digital Brand Protection?
Digital brand protection involves a comprehensive set of measures that companies can take to safeguard their brand identity and intellectual property in the digital world. It encompasses a wide range of activities, including monitoring online activity for infringement of trademarks, logos, and other intellectual property, as well as detecting and responding to malicious online activity that can damage a company’s reputation or compromise sensitive information.
One of the primary activities involved in digital brand protection is monitoring online activity for infringement of intellectual property rights. This includes monitoring for unauthorized use of trademarks, logos, and other brand identifiers, as well as detecting domain name hijacking and cybersquatting.
Another important aspect of digital brand protection is monitoring social media activity for fake accounts or other malicious activity. Social media platforms are a key part of many businesses’ online marketing strategies, but they can also be used by cybercriminals to create fake accounts or impersonate legitimate businesses.
In addition to monitoring for infringement of intellectual property and social media activity, digital brand protection also involves monitoring for other types of online threats, such as phishing scams, malware, and other forms of cybercrime.
